The Youth and Young Adult (YAYA) market is an elusive target that’s hard to see clearly. MOJO Ad, the premier student-run advertising agency at the Missouri School of Journalism, has specialized in the 18- to 24-year-old demographic for over 15 years.
The State of the YAYA is a free, annual, in-depth research report compiled and written by students from the Missouri School of Journalism student run agency, MOJO Ad.
The report is based on their national survey of more than 700 YAYA consumers. Each year, MOJO Ad help marketers understand and connect with this market and their world. This report not only sheds light on who they are, it highlights their attitudes and behaviors on everything from mental health in the workplace to political independence and media consumption.
Join us for Under No Illusion: 2020 State of the YAYA
The event will also be broadcast live. To register for the live webcast, please visit: bit.ly/2020SOY
Tuesday, December 3 at 11:30am to 12:30pm
Reynolds Journalism Institute, Fred Smith Forum (200)