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This year’s RJI Student Innovation Competition challenge is to create a program, tool or prototype for photo, video or audio verification. This is the first in a series of seminars to provide information that might be useful to teams who are going to enter this year. More info on the competition at: bit.ly/Innovate20

The key to creating great products, especially great new products, is understanding what needs your customers (or readers) are trying to solve. People are complicated, but we can understand how to align our ideas and products with their needs through fairly simple methods and strategies. We will talk about human-centered design, prototyping, empathy interviews and balancing the desirability of a product with the feasibility of building it and the sustainability of its business model.

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